A national press campaign to encourage new kitten and puppy owners to adopt Vets4Pets as their vet of choice. The campaign promoted various offers aimed at giving new owners pets the 'best start in life.'
What we did:
The campaign included the development of direct mail leaflets, advertising billboards, national press advertising, instore point of sale and giveaway advice leaflets. Leaflets had to be individually adapted with different offers and promotions for many of the different practices throughout the UK. It was supported by a national TV campaign using the promotion messaging and imagery. The campaign was followed up by Vac4Life and Best Start in Life promotions to reinforce the messaging.