Sure Rebrand

The Brief:

The sale of Sure Cable & Wireless to the Bahrain owned company Batelco was the starting point for this evolutionary rebrand.

Confident that the outgoing brand was popular and well established, Sure tasked us with refining and bringing a fresher face to the brand.

Not only that, we had to expand the Sure name into the corporate space as a replacement for the outgoing Cable & Wireless brand. All within a six week timeframe. Within the same time period, we started working with the Sure brand in other jurisdictions, such as the South Atlantic, in rolling out the new brand.


Lisa McLauchlan, Head of Communications and Retail, commented, “There is no doubt that, when we briefed The Partnership with the task of rebranding us within a very short space of time, we had a mountain to climb. We are delighted with the results and feel fully justified in having utilised the obvious capabilities of a local agency. They met every deadline imposed on them, kept us fully informed of working progress and, in nearly every way, the results surpassed our expectations.”

Additional Info:

We also worked with Sure’s digital agency, E-Scape, to provide guidance and imagery for their new mobile responsive Sure International website.