The sale of Sure Cable & Wireless to the Bahrain owned company Batelco was the starting point for this evolutionary rebrand.
Confident that the outgoing brand was popular and well established, Sure tasked us with refining and bringing a fresher face to the brand.
Not only that, we had to expand the Sure name into the corporate space as a replacement for the outgoing Cable & Wireless brand. All within a six week timeframe. Within the same time period, we started working with the Sure brand in other jurisdictions, such as the South Atlantic, in rolling out the new brand.