Opus Private Branding

The Brief:

As a result of continued growth and expansion into new jurisdictions Opus Private required a new brand in order to relaunch their International Fiduciary business and Private Client Family office. It was essential for the brand to have longevity and be able to evolve and adapt with their business strategy. The brand needed to portray their professional and personable approach to their international client base and take into consideration any cultural sensitivities within these markets. It also needed to clearly differentiate them from their competitors and reinforce their position within the market place.

What we did:

After researching the marketplace we worked with the client to agree a clear strategy for the brand. This enabled us to create a distinctive style that was rolled out across all their marketing literature, including: stationery, signage, brochures, fact sheets, website, client presentations and email marketing.

The Results:

We were able to deliver all necessary collateral on time and on budget. The main client brochure was finished to a high specification with matt laminate and spot uv finish. Overall, the end result was extremely well received by both client and clientele.