The MAD Nasal™ is a medical device that enables the quick delivery of emergency medicine via the nostrils in scenarios where an intravenous drip is not viable. This campaign focused on the removal of the needle from tense situations. In particular for paediatric patients. The campaign launched in Australia, Europe and North America.
In addition we produced a direct mailer asking recipients to remove the zip perforation in order to open it. In doing so, they demonstrate exactly how the MAD Nasal™ device itself, removes the needle from traumatic situations.