Jersey Post required a Christmas campaign that:
- Ensured that the public has easy access to last posting dates and opening times;
- Positioned traditional mail as a valuable and worthwhile activity at Christmas;
- Conveyed Jersey Post as a brand that is helpful and willing to provide good customer service.
Creatively Jersey Post wanted something with a completely different look to previous campaigns that could work across online and offline communications.
What we did:
We produced an eye-catching and colourful concept that stood out from your typical “run of the mill” Christmas design. We took the main product of the post office – paper - and found a specialist paper craft artist to produce these unique Christmas images. These where then applied to collateral that we designed for use across traditional and digital channels.