Co-op Eton Mess Ice Cream Campaign & Packaging

The Brief:

As part of their centenary celebrations, the Channel Islands Co-operative Society launched a campaign for a lucky winner to create and dedicate a unique ice cream flavour. We were tasked with producing a new eye catching campaign to launch the competition and also to create the final packaging for the winning ice-cream.

The Results:

After a successful competition resulting in more than 500 entries, three flavours were shortlisted and put to a public vote. The winning ice cream was Jersey Eton Mess. The winner won a tour of Jersey Dairy, where they were able to see their ice cream being made and 'tubbed' before taking home a case of 12 tubs for themselves! The ice cream is now on sale in Co-operative stores for a limited period.