Channel Islands Co-operative Society Fresh & Ambient Advertising

The Brief:

After an intensive and lengthy pitch process, TPA were delighted to be awarded the contract for marketing services for the Channel Islands Co-operative Society. As part of the process we included a fresh new look and feel for the supermarket element of the Society. The supermarkets comprise of the bigger Grand Marché stores, the mid range Localé's and the En Route Petrol stores.

What we did:

We devised a new template style and introduced new fonts and a rigid grid system to make the products and prices stand out much more. One of the principle benefits of being a society member is the Dividend so we created a much more visible device on all advertising. We also increased the prominence of the various social media channels of the Society.

The Results:

The new flexible format has given the Society a fresh face and has been well received. It is now being rolled out across the other society brands. The format also reduces the time taken to produce the advertising, reducing costs for the client.