Appleby Global Brand Campaign

The Brief:

To create a new global brand campaign for Appleby. The campaign aims to demonstrate that they are a leading force of intelligent and insightful legal minds in the offshore market.

A striking set of images was chosen to represent the campaign concept: 'Offshore is our domain.'

The campaign demanded a new clean, crisp, look and feel for the advertising and needed to work in a variety of formats.

In addition:

A supporting digital campaign was created including Leaderboard, Mpu's and a takeover design for The Lawyer website.

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