To create a new global brand campaign for Appleby. The campaign aims to demonstrate that they are a leading force of intelligent and insightful legal minds in the offshore market.
A striking set of images was chosen to represent the campaign concept: 'Offshore is our domain.'
The campaign demanded a new clean, crisp, look and feel for the advertising and needed to work in a variety of formats.
A supporting digital campaign was created including Leaderboard, Mpu's and a takeover design for The Lawyer website.