The resulting 68 page detailed document successfully outlined and established a unified brand for Appleby. The document was rolled out to the global staff in the company's 12 global locations.
Sarah Stone commented, 'We were really pleased with the result and are grateful for the hard work and dedication from the TPA team who went the extra mile for us on several occasions. This was a really worthwhile exercise , and TPA has provided us with an impressive guide to help us deliver the visual elements of our future marketing.'