Coop
As a way of introducing a change to member benefits, CI Coop asked for a new campaign to highlight their new 10% off member weekends. Our digital, press and radio campaign highlighted the magic of 10% disappearing off any Society members shopping bill over a qualifying spend of £40. Shoppers were amazed, astonished and astounded at the savings made. The success of the initial 3 weekend tests means that the campaign has continued throughout the year.
