December 7, 2018
For designers, Christmas comes early every year… usually around August. While you were probably unpacking your suitcase from a summer holiday and wondering how to get the most out of your tan before it faded away, your humble designer was probably already knee deep in snowy imagery and doing his best to avoid as many Christmas cliche headlines as possible. Probably without success (I’m sure there’s ample data out there proving that no new creative Christmas copy has been written since Charles Dickens penned ‘Bah Humbug!’).
November 6, 2018
What a brand is and why it should be consistent When we think about brands, we usually think about logos, straplines, colour palettes, positioning statements and imagery. But these things aren’t the brand itself, they’re representations of the brand. The actual brand is defined, more or less, by two things: values and personality.
October 5, 2018
We use storytelling to process information and communicate with one another. We talk about news stories and we structure our conversations as stories (“you’ll never guess what Dave got caught doing in the bushes…”). The science behind storytelling is rock solid: we find stories compelling, and they can provoke powerful behavioural responses (if you want the science, click here).